Great Decisions

GP Large Room

Join the first in our series of lectures and discussions on current national and international affairs:

Fear, Anger, and Disgust: How Political Actors Try to Push Your Emotional Buttons

Every complex issue of public policy—things we read about in the news every day—can be explained or “framed” in a variety of ways. Depending on the frame, individuals may respond differently because many frames are designed to trigger certain core emotional responses. Using a variety of examples from the news, we’ll discuss how emotional responses follow from political frames and to what effect. We’ll also discuss strategies of competition if you want to reframe an issue and strategies of news consumption if you simply want to understand what they are trying to do to you!  Our guest speaker is Frank R. Baumgartner, Ph.D., distinguished professor of political science, University of North Carolina at Chapel Hill.